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eneral Motors is set to make a powerful comeback in Australia and New Zealand by the end of 2024, with the electric Lyriq leading the charge. Newly appointed GM Australia and New Zealand managing director, Jess Bala, expressed confidence in the Lyriq's success, anticipating competitive pricing within the mid-sized SUV segment.
The unveiling of 'Cadillac Experience Centres' in Melbourne and Sydney (Australia) and Auckland (New Zealand) promises an exclusive and elevated customer journey. Ms. Bala emphasised the brand's commitment to providing a consistent and high-end customer experience, akin to the 'white glove' treatment expected by luxury customers.
While the Lyriq's global development ensures a vehicle tailored to diverse markets, Australia and New Zealand will exclusively feature Cadillac as an electric vehicle (EV) brand. With a focus on ongoing customer relationships, Bala highlighted the intent to understand local requirements, including charging infrastructure.
Cadillac's transition to a fully electric portfolio globally by the end of the decade aligns with its historical presence in Australia since 1960. The brand's dedication to right-hand drive design ensures a seamless fit in markets like Australia and New Zealand.
John Roth, vice-president of Global Cadillac, emphasised the brand's commitment to sustainability with a vision of "zero congestion, zero emissions, zero collisions." While specifics about features like Super Cruise remain unconfirmed, Cadillac's return promises an intersection of luxury and cutting-edge electric technology.
