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n a dazzling turn of events, Ford has sent shockwaves through the electric vehicle scene by announcing a significant price drop on its highly anticipated all-new Mustang Mach-E—right on the brink of the first customer deliveries. With a breathtaking reduction of up to $7000 across all three models, Ford has just added a thrilling twist to the unfolding drama in the competitive electric SUV arena.
In a move that has left the industry stunned, Ford has pulled off a dazzling feat by adjusting prices just before the first Mach-Es hit the roads. With the delivery date imminent, Ford has displayed an unexpected nimbleness, ensuring the Mach-E remains not just a contender but a standout choice for potential buyers. The dramatic price cuts, ranging from $2675 to an astonishing $7000, aim to set off fireworks in the electric SUV landscape.
Ford faced some serious heat over the initial pricing of the Mach-E, with critics pointing to a perceived $15,000 gap compared to its rival, the Tesla Model Y. In a plot twist that no one saw coming, Ford has swiftly responded to market feedback, tweaking its pricing strategy to align more closely with what enthusiasts and future EV drivers were hoping for.
With the recent price adjustments, the entry-grade Mustang Mach-E Select, formerly priced at $79,990, has suddenly shed an impressive $7000, now flaunting a starting tag of $72,990 plus on-road costs. This jaw-dropping reduction not only positions the Mach-E more competitively in the market but also sneakily manoeuvres the mid-level Mach-E Premium under the luxury car tax threshold. This twist makes it eligible for attractive fringe benefits tax concessions, giving buyers more reason to cheer.
Despite the price drop, the Mach-E is still playing in a league above its rival, the Tesla Model Y. Yet, the unexpected pricing manoeuvre brings the Mach-E more in line with market expectations.
"This price reduction is a major positive for our customers and demonstrates our commitment to delivering the best products and great value to our customers," exclaimed Ford Australia president and CEOAndrew Birkic in a media statement. "As the [electric-vehicle] market continues to evolve, we are responding to it." Who would have guessed this plot twist?
The real mystery lies in why Ford has chosen to tweak prices so close to the car’s launch. Regardless, Ford has generously assured customers who placed orders before this week that they will be charged the new price. It's a surprise move that showcases Ford's dedication to customer satisfaction and ensuring that everyone gets a fair slice of the electrifying pie.
Ford's unexpected decision to drop the prices of the all-new Mustang Mach-E just before customer deliveries is the kind of surprise twist that keeps us all on the edge of our seats. With a more attractive price point and a commitment to fairness for early customers, the Mach-E has just become the protagonist in a blockbuster, setting the stage for a thrilling showdown in Australia's electric SUV segment.
