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ubaru has announced a jaw-dropping reduction in the price of its highly anticipated 2024 Solterra electric SUV range. Even before hitting the streets for the first time, Subaru is making waves by offering significant savings to potential buyers.
The base model of the 2024 Subaru Solterra, featuring all-wheel drive (AWD), now comes with a price tag of $69,990 before on-road costs. Meanwhile, those looking to upgrade to the AWD Touring model will find themselves pleasantly surprised with its reduced price of $76,990 before on-road costs. These substantial price cuts are bound to catch the attention of EV enthusiasts and potential buyers alike.
Subaru's decision to slash prices on the Solterra range follows in the footsteps of other major players in the EV market. Ford recently reduced the price of its Mustang Mach-E by up to $7000 before the vehicles reached customers. Similarly, Tesla made headlines by reducing the price of its Model Y, while Hyundai also joined the price-cutting trend with its Ioniq 5.
"The readjusted pricing will apply to all existing pre-orders, with no further action required from customers as their Subaru Retailer will communicate with them directly on their individual vehicle order," said Subaru Australia. This commitment to transparent pricing ensures that customers who have already placed their orders will benefit from the reduced prices without any hassle.
Subaru's bold move to lower prices before the Solterra's first customer deliveries demonstrates the company's dedication to making electric vehicles more accessible to a wider audience. By offering competitive pricing alongside its renowned reliability and performance, Subaru aims to carve out a significant presence in the growing EV market.
With the Solterra range now more affordable than ever, Subaru is poised to capture the attention of drivers seeking an electrifying driving experience without compromising on quality or value. As the automotive industry continues to embrace the shift towards electric mobility, Subaru's bold pricing strategy sets a new standard for affordability and accessibility in the EV market.
